Publishing articles can be an effective business-to-business communication strategy, especially when compared with buying advertising space. At tes, we are frequently asked to help clients write articles and news releases. Our strategic and technical understanding helps us to create targeted media plans, and long-standing relationships with magazine editors help us to place articles.
We have handled the industry media relations for the Acteon group of companies for several years. Acteon companies are active in the offshore oil and gas engineering sector, and, as a result of our assistance, appear regularly in the major magazines covering this area. We prepare many of the group’s press releases and regularly write and place feature articles.
Our business-media relations work with Shell Global Solutions has centred on the placement of technical articles in downstream oil and gas publications. Many of these we write on behalf of the organisation. We have excellent relationships with the main magazines, and we are known for the quality of the articles we produce and for being extremely easy to work with.