Client
Zetica
Campaign
Magcone
Objective
The company wanted to raise awareness of the issues surrounding subsurface hazardson land being redeveloped, and to promote its unexploded ordnance (UXO) services to land developers.
Solution
A graphic approach was chosen to allow the unique probing system used to detect subsurface hazards and UXO up to several metres below the ground (the foundation zones) to be shown in a non-specific redevelopment context.
Placement was ongoing but cross-industry. The branding, corporate logo and all graphics were produced by tes.
