Client

Warwick International is a leading supplier of speciality chemicals for industry that is recognised both for excellence in customer service and product quality.

Campaign

Over the wall

Objective

With headquarters in the UK, chemical distribution companies in Europe, South Africa and Latin America, the company was seeking to promote their business in the Asia-Pacific region.

Solution

A striking image of the instantly recognisable Great Wall of China overlain with company information was designed to align Warwick International with the nation’s core values of tradition, history, stability and achievement.