Client
Shell Global Solutions
Campaign
Squeeze
Objective
The company wanted to promote their advanced consultancy services and technology to other industrial organizations.
Solution
The company was seeking to sell consultancy and project management services developed and optimised while managing its own plant and processes. Striking imagery and positive terms associated with strategic business practices (squeeze, protect, grow) were chosen to have maximum impact in industry journals. Case studies were used to showcase the company’s track record.
Placement was high impact, in cross industry publications and on the back of company magazines.
