Client
Shell Global Solutions
Campaign
The Eye
Objective
The company was seeking to position itself as a leading player in industrial consultancy.
Solution
The company was seeking to raise awareness of its consultancy and project management services developed and optimised while managing Shell/Royal Dutch plant and processes. The mesmerising ‘eye’ out of a monotone background was used as a device to draw attention to the campaign and to provide a visual metaphor of business vision. The campaign uses the eye in various scenarios applicable to business sectors targeted.
Placement was high impact and cross-industry. The eye was also used extensively on conference banners.
