Client
Roxar A.S.
Campaign
Key attributes
Objective
Product adverts. To promote the client’s reservoir modelling software as the most robust, flexible and efficient available. Faced with negative campaigns from emerging rivals, the client wished to reassert its position as the established market leader.
Solution
By selecting the issues that mattered most to customers, the campaign presents a set of images that link the client’s modelling software to concepts such as speed, capacity and reliability. The text comprises bold statements of capability or stripped-down case studies to support the associated list of features.
The corporate logo and open eye device used by the software division were both designed by tes.
