Client
Roxar A.S.
Campaign
Extreme sports
Objective
To redefine company activities following a merger and present an extended product and service portfolio. To encourage customers to establish or renew long-term business partnerships.
Solution
This campaign was launched at a time when oil prices were low and the oil and gas sector was cautious about making new investments. The campaign uses striking sports images to promote the client’s key attributes and to position them as the partner of choice in reservoir monitoring, metering, software and consulting. In each instance, the client is presented as being dynamic, determined or focused and in control of potentially risky situations.
Short run, high saturation placement following the merger announcement
