Client
Axens
Campaign
Clean up
Objective
Product sector ad to showcase Axens’ solutions for delivering environmentally sound ultra-low-sulphur diesel.
Solution
The campaign uses visual metaphors supported by a direct copy line to deliver impact. The application of the catalyst business’ corporate colour red within the copy line draws attention to the principle message. The dynamic curve of the red over white was used to display supplementary text, and the logo and contact details to advantage. The images were photographed and manipulated by tes.
Placement was high impact across nine publications, daily conference newspapers and the artwork was also produced as posters. The corporate strapline ‘The performance improvement specialists’ was derived by tes.
